ALPENRIND is taking a forward-looking strategy to compensate for the loss of business in Russia: new markets are opening up, domestic demand is increasing and cooperation is strengthening along the value chain with trade and farmers.
ALPENRIND supports the association DEBRA Austria that assists the Schmetterlingskinder children’s charity. Each year, ALPENRIND foregoes expensive Christmas gifts to customers and partners, and donates € 3,000 to Salzburg’s EB (Epidermolysis Bullosa) House. This private clinic for Schmetterlingskinder, young people suffering from the incurable skin disease Epidermolysis Bullosa, is solely funded with the help of donated funds.
Thus the € 3,000 to Salzburg’s EB House were urgently needed. “Our donation to the EB House is in very good hands” ALPENRIND CEO Roland Ackermann is happy to say when handing over the check to University Professor Dr. Johann Bauer, head of the research laboratory. The money will be used for research and medical care of the patients.
Social commitment is very important to ALPENRIND, Mr.Ackermann stressed. The company delivers for example meat to the Salzburg Wärmestube (a shelter) and supports regional sporting clubs in their youth development program, disabled sports and the Ronald McDonald children’s charity.